Does Your Consultant Measure Up?

Did your consultant have P&L responsibility with a soft drink company?

If not, how does he or she know the cost structures and how does he know how far to push the negotiations? A former district manager with Pepsi does not have the experience to maximize a negotiation.

Does your consultant have experience running restaurant chains?

If not, how does he really understand what you are facing?

Does your consultant encourage you to sign a volume commitment?

If he or she does, then they are giving you bad advice. See our article on the 8 common mistakes.

Does your consultant hand you a sheet of paper with a few lines of written comments?

Beverage deals are complicated. Your consultant should use the same financial models that the soft drink companies use. The analysis and the process should be presented in a clear, presentation-mode format that you can use with your board of directors.

Does your consultant have finance experience with a soft drink company?

Soft drink companies employ an army of finance managers who have enormous influence in the outcome of a negotiation. Without true soft drink finance experience, your consultant is flying blind. And so are you.

BevTrust Associates is where the professionals go for advice

P&L responsibility, finance experience, C-level restaurant experience, current benchmarks, serious financial models, and the best track record in the industry. BevTrust is the only choice for the professionals who need soft drink negotiation help.