If not, how does he or she know the cost structures and how does he know how far to push the negotiations? A former district manager with Pepsi does not have the experience to maximize a negotiation.
If not, how does he really understand what you are facing?
If he or she does, then they are giving you bad advice. See our article on the 8 common mistakes.
Beverage deals are complicated. Your consultant should use the same financial models that the soft drink companies use. The analysis and the process should be presented in a clear, presentation-mode format that you can use with your board of directors.
Soft drink companies employ an army of finance managers who have enormous influence in the outcome of a negotiation. Without true soft drink finance experience, your consultant is flying blind. And so are you.
P&L responsibility, finance experience, C-level restaurant experience, current benchmarks, serious financial models, and the best track record in the industry. BevTrust is the only choice for the professionals who need soft drink negotiation help.
Copyright © 2021 BevTrust Associates - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.
Click below to receive "4 Things to Know Before the Next Beverage Contract"