If not, how does he or she know the cost structures and how does he know how far to push the negotiations? A former district manager with Pepsi does not have the experience to maximize a negotiation.
If not, how does he really understand what you are facing?
If he or she does, then they are giving you bad advice. See our article on the 8 common mistakes.
Beverage deals are complicated. Your consultant should use the same financial models that the soft drink companies use. The analysis and the process should be presented in a clear, presentation-mode format that you can use with your board of directors.
Soft drink companies employ an army of finance managers who have enormous influence in the outcome of a negotiation. Without true soft drink finance experience, your consultant is flying blind. And so are you.
P&L responsibility, finance experience, C-level restaurant experience, current benchmarks, serious financial models, and the best track record in the industry. BevTrust is the only choice for the professionals who need soft drink negotiation help.
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