Where Professionals Turn for Soft Drink Advice

As Chief Negotiation Officer, Ben Kitay leads negotiation on behalf of all our clients.  You will not find more experience from both sides of the negotiating table.

Ben served as Vice-President with the Coca-Cola Company in account management, finance, and general management roles. While with Coca-Cola USA, he examined every foodservice contract negotiation on behalf of the President of the Fountain division, affording him the opportunity to both study the complexities of every US fountain negotiation and understand the relative benchmarks.

Ben led the Foodservice/On Premise division of Coca-Cola’s most profitable market, Japan, overseeing relationships and negotiations with 400,000 restaurants, theme parks, and transportation venues, including Tokyo Disneyland, Universal Studios Japan, and all international foodservice brands.

Ben also served as:

President and COO of Sega Entertainment USA 

Senior Vice President of Cinnabon, 

President of Sarku Japan Restaurants

Global Vice President for Beverages and Salty Snacks for Subway’s IPC.

International: Ben personally negotiated contracts in 35 countries for several global brands, and brought them savings of hundreds of millions of dollars through soft drink negotiations with various beverage suppliers. 

Mr. Tom Cossuto, Business Development and Finance Chief

Tom is the former CFO of Huddle House and brings a wealth of restaurant finance experience to the BevTrust team.

Ms. Val Ward, Account Executive

Ms. Emma Grasso, Account Services